I saw some where: case doesn't matter and some does matter, so which one is correct???
The problem is the word I am targeting has so few variations! That word is "ad", oh, and "banner" too.
Therefore, in the META tag, I repeat over 3 times each one, can't find a way to avoid it.
Any body has key word suggestions for "ad": advertising, advertisement, advert, banner, and what else???
From experience, case does matter in altavista.
Some other keywords you may try are: banner promotion,banner advertising,cpm,
I think Altavista is the only search engine in which case matters I may be wrong. However, when you try various cases in other search engines you receive different results...Anybody can answer this?
Also I read that having your keywords in UPPER CASE will cover the lower case, Lower Case, etc. variations. Can anybody agree or disagree with this?