What is lead and lead generation ? For what purpose we use it ? From where I will get answer with example ?
Printable View
What is lead and lead generation ? For what purpose we use it ? From where I will get answer with example ?
Lead generation is an extremely broad topic that essentially means finding people who are interested in what you your type of business [or your clients] offers such that you can turn them into a conversion.
For example, if I offer home loans and you have a site about buying a house you could have people who are ready to buy send in their information for me to contact. For this I might pay you a fee for each lead.
Or leads could be about you getting local businesses to come to you in order to find new clients [hopefully not as a marketing service].
Leads come in every flavor with many possible outcomes and are by no means limited to the web.
http://en.wikipedia.org/wiki/Lead_generation
Lead Generation is the discipline of proactively creating, nurturing, and discovering interest among prospective buyers in solutions that are offered, so that a sales team can engage with those prospective buyers in a sales conversation. But,How to generate leads for online business ?
In online business, when a user contacts the websites owners and make queries regarding their products and services then it is considered as a lead. Lead generation would be the type of ways used to bring lead for the business.
Lead genration is actully a company getting inquiry for any services or products which website owner is willing to sell or provide.
There doesn't have to be a sale involved. You can generate your own leads and many do.Quote:
Originally Posted by mausin12991