TRUSTe and other things
In your opinion is it worth the $450 to get their services? At the moment we are on a very tight budget and I'm leaning toward the train of thought that says that money could be better used elsewhere at the moment.
Also what my host, HostGator, gives me access to attracta which I have found very useful for sorting out SEO issues offers a service for a little under $100 per month to set up content pages and directory backlinks but I'm not sure what to do.
SEO and generating traffic to a site is a foreign language to me at the moment although I'm learning. The shear amount of information is a bit overwhelming at the moment as well as the amount of people who are there to take your money and take advantage of that lack of knowledge.
Any thoughts or suggestions on what to do or where to start?
The TRUSTe site seems pretty lousy to me. For me at least, it doesn't explain why I would want to use it or what it's for. Are you just looking for an SSL certificate? You can obviously get them for a lot less than that.
I recommend Comodo and RapidSSL certificates.