Absolutely. You might get a tiny tiny benefit from having a descriptive keyword in your branding and domain, but you'll get much more benefit from having a good brand that people connect with and remember and go back to. The content is where you describe your products and your services - in the text, in the headings, in the navigation, in the structure, in the meta description, in the inbound link context. If you try to keyword-stuff the brand and domain name as well, it starts to look uninspiring, robotic and even spammy. Let the brand be creative. Let the brand live.
Also, is it worth giving up the Keyword for a good brand?