Marketing vs. Web Site Building
I agree with Jonny and Slayerment which is why I went into marketing instead of just building sites. A web site is just a marketing tool. For those who understand that statement it becomes clear why just building web sites is like being good at building engines instead of building cars. A web site is a means to an end and the better you can help clients reach that end the more you'll make.
Most people (1) have no clue about what their real business is, what their target market should be and how to reach them and (2) I did know markets and could make way more money marketing for myself and those close to me with a good idea.
Then I came across Dan Kennedy. For those who know him you know what he can do to get you to focus on marketing instead of just the tools of marketing. He deals in the numbers. If it's profitable do it. If it remains profitable...keep doing it.
imo, I believe that only offering site design is a shrinking component of the bigger marketing picture. The whole industry may be growing which takes design along for the ride but the bigger income is offering a way to get your clients to their goal which is why I'm very picky on who I take on as clients. They have to prove to me they know the numbers and the numbers are sweet. If their only goal is to have a web site I send them to the fish. GL