nuLime.com review request
We have been in business since 2003 and have been on a steady climb upwards. 2006 showed an enormous amount of business and growth for us. Then 2007 hit and things have been going downhill to a degree. Obviously we have made some mistake or missed something critical somewhere and I am hoping that can be determined.
Any input on the site is welcome. Anything you do or don't like and why, I would love to here. Especially if you would consider buying within the first three seconds or if you would drop us like a hot potato. Either way, why?
Most of our customer land on the product pages directly from shopping comparison sites. Our front page is www.nulime.com. All you need to do is view that and click on any product to see what 98% of our visitors see right off the bat.
Suggestions for your consideration
You've included some really clever bits in your design such as the name of the company itself and your tagline as well as the In The Limelight subtitle. The shape of the buttons and section box headers is also unique.
IMO, however, there is no clear path for the viewer's eye to travel with so much crammed together at the top of the page. Just as there are stars and bit players in a movie, so also should this be true for a well-designed Web site. The eye should go to the star elements immediately and then, through proper placement, size and coloration, be drawn to the content offered by the bit players. Here are a few suggestions that you may wish to consider:
- Make the logo a little more dominant by separating it from the other header elements and navigation. In this crowd of elements it is confusing as to what to look at first.
- Move the hacker sign to the bottom of the page as it competes so heavily with your company's identity that it is, in fact, more visible than the logo.
- Place the cart information into the green bar to further clean up the header section.
- Put the bookmark, FF and Google buttons into one of your sidebars and not at the top of your page where they compete with your welcome and featured products and gobble up what little white space there is under the nav section.
:twocents: Just my two cents worth.
- Give your features more of a starring role by increasing their size and/or giving a larger splash of colour. Simplify their graphic content i.e. instead of using 3 watches, zoom in on only 1 watch and angle it or turn it on its side. Fill the box with the close-up of the image. It is not necessary to use the entire image.