Review: Individualitee.com - Tshirt Site
http://www.individualitee.com - a tshirt site - this has been online for just over a year now. The first year consisted of getting the site online, getting designs on there and trying to get some sales. This second year we want to step it up as the sales aren't great and I want to figure out why.
I'd like feedback on the site and on the designs if possible. What can we do to improve things? Do we need more designs? Different designs? Is the site easy to navigate and find things? Are we not doing anything that your favourite tshirt site is doing?
I know tshirts are not the most original business idea out there but I'd like to get some of the basics right before concentrating more on getting more traffic and marketing.
Thanks for any feedback.
Landing page has got to go
The initial landing page is not needed. Is it? An extra click to get to the real website.
I noticed that the landing page is English. The localized pages are English too. Why not take them directly to the english store page and provide little flags to skin accordingly? Maybe you can use the ip of the user's connection to determine a starting locale and still provide them with little flags to switch?
Once in the store(s), it was well designed and visually appealing. Why not take them there first?
Good logo and nice colors
Good logo and nice colors and graphics used. Displaying nationality through t-shirt is a great idea and goes with the concept. But I feel there is too much whitespace, especially above the area the t-shirts print out in.