How appropriate is this...
Recently I have been cancelling all my subscriptions to Web Design related newsletters. In today's market anyone can create a website and there isn't much work to the actual building of a site. If I need something complex done, I can hire a designer.
The real trick is promoting, marketing and promoting that new site once you have it. If you don't do this, you wasted your efforts anyway. So these newsletters have been replacing the design ones. Just now I received my weekly "MarketingSherpa".
In it was this:
If your interested in this newsletter check out http://www.marketingsherpa.com
* FanTeamLink(R) Email News Sells Tens of Thousands of Sports
Fans $29 Year Subscriptions
If you're marketing to a sports fan or other enthusiast-type
consumer audience, this Case Study is for you! We especially
like the clever way Director of Marketing John Piccirillo used
testimonials in his email newsletter sponsorship ads. Plus, if
you are in the subscription sales business, you'll want to hear
about the company's survey results when they asked fans if they'd
pay for emailed news.