How I got over 1500 downloads in 4 days with not a penny spent on promotion
I produce niche electronic music, and I'd decided I wanted to let the world hear my work, so I posted 4 Mp3s on a page,
they were available for free, I was subcribed to a couple of list discussions specialising in this music and I had built a mailing list of clubber who dance to this kind of music on a weekend.
I sent an email to everyone saying free unreleased psytrance mp3s for download
if you enjoy this music, please keep this album zen as fu^& by forwarding this email to all your friends.
I included a link and gave away the reproduction, remix, broadcasting, resell and distribution rights away.
the result. over 1500 downloads in 4 days, the files were between 6 and 14 Meg each...not a search engine listing in sight.
the 4 day period also included making the page to put the mp3s on.
The big mistake I made was that I should have collected the email addresses of everyone who downloaded the music...Doh!
But you live an learn, this was some 2 years ago.
My first successful viral marketing experience... now I'm obsessed....erm...pass it on!