We're offering free software in assocation with UnbeatableDeals to encourage people to subscribe our ezine. However, we can only do this for the North American edition, as UnbeatableDeals only ship to the US, Canada and Mexico.
Any suggestions on what freebie we could offer for European subscribers? Obviously, it shouldn't be something commonly available or known about (such as "a free subscription to Hotmail"!)...
Our ezine is a literary one.
Thanks for your suggestions :)
You may want to try offering something that is downloadable from the net. This can be in the form of ebooks, softwares/scripts which are created specifically for your ezine subscribers or access to a special membership area that contain resources.
That way, you do not have to worry about shipping cost. Just make sure that you put the size of your downloadable file to let your visitors/subscribers know how big is the file and how long it will take to download.
Hope this helps.