I've sent out a daily mailing for quite some time now for the bookstore I work for. In it, I always start with the daily message, and then put some information about our store - books, services, etc. that we offer.
However, I'm wondering if people even look at the bottom part of the message.
I'm considering putting at least one small ad for one of our products at the top of the email, but I'm worried that this will offend people - i.e. they will think its become too commercial.
FYI, the mailing is called "The Daily Words of the Buddha", so people subscribe to it to get a daily insipirational message.
Oh come one... You're an opinionated bunch ;)
Just tell me what you think :)
I'd go with a small text ad up top, with the bulk of the big ones on the bottom. A lot of ads right off would cause me to delete it immeditly.
a one liner at the top and biggie at the bottom is standard. a mention of a targeted ad in the body is ok from time to time.
just my thoughts
In the newsletter I write, the first item of content is at the beginning, the ad immediately after. The reason for doing this is because the reader will more likely visit the advertiser's site after reading an interesting and comprehensive article. The article sort of lifts up their opinions of the newsletter, and having the ad immediately afterward can help them over to the advertiser's site.
I hope you understand what I mentioned :)