Event Marketing: Facebook site(s), .com site, or both?
I've recently initiated a bi-weekly latin dancing event in Los Angeles. Currently, we use a Facebook page for all the online marketing. I do not know how to scale this though.
In the near future I will host a separate, bigger, yearly event as well as promote dance lessons. What's the optimal way to market this? Options I see:
- Separate Facebook pages titled as the name of each event
- 1 Facebook page titled as my company name that includes multiple events
- A regular .com for the company on top of the Facebook pages
I'd like to consolidate everything to 1 page for simplicity and SEO purposes but if I title the Facebook page with my company name, I'm afraid people won't be able to find it when they search for the event name!
Any guidance is appreciated. Thank you.