Previous projects - best way to promote?
Am new to posting on this forum, but looking for some web content opinions.
We have content on our website that promote previous projects that we have worked on. My director likes to keep the name of the client first (using the H1 tag), with a description of what was done second (in the H2 tag). I personally would have the title the other way around so that the description/skill/development is highlighted as the main topic then who it was done for as secondary. I look at it as - we want to promote our experience in doing something rather than our experience with a particular company. Perhaps also helping SEO by having the development/skill as the H1 tag rather than H2. Putting company name first, to me, is an ego boost.
Any opinions on what is the best way to handle project displays like this - should the concept come before the client or vice versa? Does it matter? Interested to hear opinions.