Please give me some advice.
I need some advice on how I can add some depth to a design I am working on for the company I work at. I do not consider myself a designer and often have a hard time managing the typography and subtle details that really make a site great. Everyone here at work seems to like but I still feel like it is somewhat "flat" and devoid of character.
The primary goal that I was going for is readability and compatibility with mobile devices. Both are issues on our current website. The other goal was to make the page feel open and unrestricted. I would really appreciate some feedback in the following areas. Please keep in mind that it is a mockup only, so the images aren't optimized, and there is a lot of placeholder text/images.
- Typography, does it fit the theme correctly and how do you feel about the readability?
- How do you think I could add some subtle details and character to it?
- What are you overall impressions?
Some of the links in the main navigation are functional as well of some of the sub navigation links in products and news. http://mockup.b3cfuel.com/
Any advice you could offer would be greatly appreciated.