Domains and Branding
Hope all is well.
From some of my previous posts some of you will know I run my own online store... the business, touch wood, isn't doing too badly and we had a blinding bank holiday here in the UK. Very happy indeed.
However, I have a question on domains and branding. My company owns the .co.uk, .info, .org, .eu, .biz and as of today .pw domain names. Is it important for a company looking to establish itself as a new online brand to register as many domains as possible for a 12 month period say or is this seen as a waste of resources??
I want to get the brand of the company recognised and associated with being an online store that provides excellent customer service and advice when needed.
Any thoughts would be great.
The only affect that getting additional domain has is to prevent others from using them to compete with you. Once you have those that cover your particular country and perhaps one or two international ones there is little point getting any more unless you intend setting up country specific versions of your site.