Sometimes it’s handy to have a collection of the brand assets used by various social networks, so you can correctly incorporate those assets into your own work. Bookmark this page to make sure you use the correct brand details in your next project.


Fonts – Lucida Grande/Tahoma (Web), Helvetica/Roboto (Mobile)

Facebook favours Lucida Grande (Mac) and Tahoma (PC) for its text in the web interface, and for mobile, uses the system defaults Helvetica Neue (iOS) and Roboto (Android).

Colors – #3b5998

The main ‘Facebook blue’ color has a hex value of #3b5998 and the RGB values: 59, 89, 152 #FFFFFF. The full palette used on the site is viewable here.

More information on Facebook branding here.


Fonts – Helvetica Neue (Web and Mobile)

Twitter recently reverted a high-profile font change, returning to Helvetica Neue for the web after a brief period of using Gotham Narrow SSm.

On mobile devices, the font remains Helvetica Neue, Arial or the system default sans-serif font.

Colors – #55ACEE

Twitter uses a bright blue as its primary color, pairing it with variants of Twitter gray which contain blue, and black and white. Courtesy of Twitter’s brand assets page, below is an image with the full palette.

The Twitter color palette

Source: Twitter

More information on Twitter branding here.


Fonts – Roboto

Google+ uses the Roboto font, which is also the default font for Android, Google Maps and Google Play.

Colors – #dd4b39

The main ‘Google+ red’ color has a hex value of #dd4b39 and the RGB values: 221, 75, 57

More information on Google+ branding here.

Tags: color, facebook, font, Google Tutorials & Articles, twitter
Adam is SitePoint's managing editor, who also writes Versioning, a daily newsletter covering everything new and interesting in the world of web development. He has a beard and will talk to you about beer and Star Wars, if you let him.

  • Bruno Seixas

    snippet added ;) tks

  • Paul s.

    Awesome. Can you tell me what the fonts and colors are for Skype? That would help me out on a project I am working on. Cheers. Keep up the great posts!

  • ruby | social success

    Thank you so much for this post. I just used info here on a visual image I am planning to post on Facebook.

  • Elainia Trubee

    i can’t read my stuff its to small to see how do i get my words on my face book to be big again ,any one help !

  • J Munce


  • Ben Phillips

    Thanks for posting this!

  • Umiki Zatoichi

    Gracias por compartir estos datos!

    • Umiki Zatoichi

      Sorry… (in english)

      Thanks for this!

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