I stumbled across this useful little article from Jason Fried from last year on ‘Epicenter Design’ this morning.

As Jason points out, it’s easy to get into the habit of starting a page layout with the ‘givens’ — elements such as the logo, search boxes, footers, etc — and finish by ‘pouring in’ the purpose of the page into whatever remains.

‘Epicenter Design’ reverses this process by identifying each page’s epicenter — the element that gives the page it’s purpose — and designing outwards from it.

A simple and relatively subtle change, but I think one that puts what the user is trying to do in sharper focus.

Alex Walker Doing cruel and unusual things to CSS since 2001
Alex manages design and front end development for sitepoint.com and is SitePoint's Design and UX editor.
  • http://www.fokjou.nl/ OReason

    Thanks for the link!

  • http://www.deanclatworthy.com Dean C

    Very interesting article – thankyou for pointing it out :)!

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