7 Deadly Sins of Landing Page Design

Matt Mickiewicz

Affiliate Convention logoI just returned from Affiliate Convention in LA last week where I made two presentations, as well as listening to more than a half a dozen panels and keynote addresses.One of the most popular presentations was a keynote by Tim Ash, founder of SiteTuners.com and author of Landing Page Optimization.With so much talk in the web design community about layout, typography, color usage, usability, accessibility, PHP this, and CSS that, few freelancers or web design agencies actually think about what matters to the client: RESULTS! Consequently, the Web is littered with tens of thousands of professionally designed web sites that cost tens of thousands of dollars to develop — yet perform at only a fraction of their potential.While it’d be fantastic if every client was willing to pay for extensive testing using Google Website Optimizer, SiteSpect, or the SiteTuners Engine, there are some fundamentals that every designer should keep in mind when building sites for conversion – nearly every designer is guilty of at least one of the 7 deadly sins of landing page design.Some of the highlighted case studies include:

  • How RealAge improved conversions by 40% and added $3.285 million to their bottom line
  • How a debt relief firm increased their revenue by $48 million annually
  • How Stratfor improved conversions by 81% with a few simple tweaks

Flick through the slide deck below while listening to Tim’s keynote to learn the basics and avoid the most common pitfalls. Click here to listen to the keynote in a new window

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  • XLCowBoy

    A lot of the points above I’ve been echoing for YEARS to clients. Unfortunately, not all clients listen.

  • JdL

    Old school.

  • http://www.megastarmedia.com megastarmedia

    this is actually great advice and very interesting to see how sitetuner is increasing conversions…great job.
    sandy
    social networks

  • Tim Ash

    Hi Matt,

    When I present, people often comment that “this is all common sense”, and I agree. Unfortunately most of us are too busy to actually make any of the “obvious” changes to our landing pages. I hope this will change in the future.