What do Nike, McDonalds, Apple, and Coca-Cola have in common? If your answer is that they are all large and very successful corporations, then you would be very correct. But that’s not the only right answer.

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DesignFestival: Logo Design: Five Key Elements for Reaching Your Target Audience

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Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing, a leading provider of personalized pens, promotional pens, and other personalized items such as imprinted apparel and mugs and customized calendars.

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