DesignFestival: How to Enhance Your User Targeting for the Mobile Web

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The goal for any web site should be to know your customers in order to deliver to them the most appropriate content. This goal is even more important with mobile sites — not only do you need to know your customers, but you need to know what they are likely to be doing on your mobile site, as well as where they’ll be when they’re doing it. Traditional web site customers are most likely sitting at a desk facing a large monitor that has a decent resolution. Visitors who are browsing your mobile site are unlikely to be in the same circumstances — they might be waiting in line, riding on the train or the bus, running to the departure gate, or lost in an unfamiliar town late at night and trying to get somewhere

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DesignFestival: How to Enhance Your User Targeting for the Mobile Web

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