The goal for any web site should be to know your customers in order to deliver to them the most appropriate content. This goal is even more important with mobile sites — not only do you need to know your customers, but you need to know what they are likely to be doing on your mobile site, as well as where they’ll be when they’re doing it. Traditional web site customers are most likely sitting at a desk facing a large monitor that has a decent resolution. Visitors who are browsing your mobile site are unlikely to be in the same circumstances — they might be waiting in line, riding on the train or the bus, running to the departure gate, or lost in an unfamiliar town late at night and trying to get somewhere
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DesignFestival: How to Enhance Your User Targeting for the Mobile Web
Brian Suda is an informatician currently residing in Rekyavik, Iceland. He has spent a good portion of each day connected to Internet after discovering it back in the mid-01990s. Most recently, he has been focusing more on the mobile space and future predictions. How smaller devices will augment our every day life and what that means to the way we live, work and are entertained. People will have access to more information, so how do we present this in a way that they can begin to understand and make informed decisions about things they encounter in their daily life. This could include better visualizations of data, interactions, work-flows and ethnographic studies of how we relate to these digital objects. His own little patch of Internet can be found at suda.co.uk where many of his past projects and crazy ideas can be found.