The role of search in your site can be a hot topic. Sometimes there is pressure to make it a giant bandage to cover poor navigational structure, and other times it’s included just because “every site needs search.” Let’s look at three pervasive myths about search and two questions that will help us create a strategy unique to every site. Misconceptions About Search Myth #1: Site Visitors Prefer to Find Information With Search Researchers have worked to combat this myth and have found that site visitors’ behavior does not naturally trend toward search first, even when searchers know exactly what they’re looking for.

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DesignFestival: Creating Meaningful Site Search by Challenging Assumptions

Emily Smith is an information architect and usability consultant for the web and Apple devices. She co-works with other web professionals in Greenville, SC and can be found online at emilysmith.cc.

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