While all designers would love it if the pursuit of design could be for purely artistic purposes, well, we all have to pay the rent somehow. So applying design to commercial pursuits — specifically branding — is an excellent place where artistic pursuits and commercial application come together. One example of applying design principles to branding is with Avivo. Denis Olenik was the lead designer, and he has graciously provided us a snapshot of his process in developing a brand from scratch.

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DesignFestival: Branding: Where Graphic Design Meets Marketing

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She is a Senior Editor for Creative Content Experts, a company that specializes in guest blogging and building backlinks. In addition to her writing career, Tara also enjoys spending time with her husband and two children.

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