I saw this video a couple of days ago and thought it was both very creative and inspirational. The video was made by Berg, a London design consultancy working with Dentsu. The brief was to imagine what might a magical version of the future of media look like.

4989824028_a02bde8cf0

The team created a video exploring typography, stop motion photography and light painting. The first part of the process involved creating three dimensional typography and objects. Cross sectional shapes and outlines were then output to an iPad.  Using a photographic technique developed for the video, an iPad is dragged through the air while showing a movie of shapes, while long exposure shots capture some of the movement.

future

Each frame is a long exposure photograph of 3-6 seconds, with a total of 5,500 photographs were taken. In the final animation only half of these shots were used.  Here’s the video which includes an informative introduction explaining the process in more detail.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

What did you think of the video and iPad light painting?

Tags: inspiration, ipad, Photography
Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.

Free Guide:

How to Choose the Right Charting Library for Your Application

How do you make sure that the charting library you choose has everything you need? Sign up to receive this detailed guide from FusionCharts, which explores all the factors you need to consider before making the decision.

No Reader comments

Ending Soon
Free SitePoint Premium

Get one free year of unlimited book and course downloads on SitePoint Premium!