How to Create a Company Profile on LinkedIn

Yesterday, I listed ten ways you can use LinkedIn to promote your business and reach potential clients. One of the methods I listed was creating a company profile.

As a consumer, company profiles are an excellent way to research companies you are considering hiring or working with. As a company, company profiles give you a way to create a business-focused page that describes your products and services, identifies personnel, presents offers and promotions, and gives interested parties an easy way to contact you.

Here is a step-by-step process for creating your company profile on LinkedIn.

Step 1: Login and Add a Company

First, login to your LinkedIn account. Then, click the Companies tab in the top navigation, and click Add a Company.

Step 2: Enter Company Information

Before you can add the company, you will have to add the company name and email, and verify that you are an official representative of the company. Whichever name you enter as the company name will become your custom URL. For example:  http://www.linkedin.com/company/your-company-name

On the next screen, you will be able to add all of the vital stats about your company, including:

  • Logo
  • Company descriptions
  • Specialties
  • Type of company
  • Year established
  • Industry
  • Twitter account
  • RSS feed

Step 3: Add Products and Services

Click the Products and Services tab, then the Add a Product or Service button. You will enter information about your product/service on the next screen, including:

  • Name
  • Category
  • Graphic
  • Description
  • Disclaimer
  • List of key features
  • URL
  • Contact person
  • Current promotion
  • YouTube video

Step 4: Create a Products and Services Homepage

Once you have added at least one product or service, you will be prompted to create a landing page for your products and services.

The cool thing about this is that you can create different versions of this landing page that you can customize for specific audiences, based on the information they have in their profiles. First you create a default page, then you can “add audiences” to create new pages that will only be seen by specific people. For example, you can create a version targeted to people in the United States, and a different version targeted to members in Canada.

To create your default landing page, enter in a description and up to three spotlight images. These images will be included in a graphic slider that appears on your landing page and links directly to any URL you’ve entered. You can also add a YouTube video to your landing page.

Your live landing page will have your description, the spotlight slider and then all of your products and services listed underneath. This is what the live landing page looks like.

Once your company profile is complete, you can click the Promote button at the top to go to LinkedIn DirectAds and set up an advertising campaign. Even if you don’t go that route, though, you can begin to include your custom company profile URL everywhere you include contact information for your company.

Do you have a company profile on LinkedIn? How do you use it to promote your business?

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  • Wow

    Sitepoint are really struggling if this is the type of content you are pushing out these days.

    Next week, how to make a cup of tea to keep you warm whilst web developing…

    • Mojo5

      Could not agree more. Every time I see an article like this a little part of me that remembers what Sitepoint was like a few years ago dies…

      • VK

        Guys, Sitepoint has always catered to the “lowest/newest” of learners..and this article lives up to that..
        Over the years, it is clear that SP is shaping itself into a more well-rounded one-stop place…

  • vikas

    it’s good for any company who want to promote product and company

  • http://www.satya-weblog.com/ satya prakash

    Recently I saw one important thing missing from my LinkedIn profile. It was an email. For job related work I was using different email Id, and at linkedin it was different email id. So, if someone searching me with my job related email, he could not find me.
    LinkedIn has facility to multiple email id and one can be primary email id. So, I have my primary email id as it was but added job related email id as well. so that other can search me there.

  • Vinoth

    Sitepoint is actually going to RIP in some time, i really don’t feel the sitepoint i used to navigate and browse.

  • SK

    Hello,

    My question is whether there is an agreement between my company and LinkedIn when I create the company page.

    If there is, a sample agreement would be helpful.

    Thanks.

  • monica

    What a great article! having a nice profile page really inspires the viewer to read more about you .. first impression is huge thing to consider.