Think about your favorite famous brand. The first thing that comes to mind is the logo. Logos play the most important part in establishing a memorable brand, but it’s a tough task to condense all of the admirable aspects of an organization into a single simple symbol. Ask any designer or brand manager, and they’ll reiterate how important it is to get the logo right.
From the designer’s point of view, it should be aesthetically attractive and effectively connote the brand message. When designing a logo, you should give special attention to the typeface, spacing, and symbols, because your logo design could make or break the brand impression.
In this tutorial, we will create a stylish cubist logo with a clean aesthetic. We will use some interesting techniques and blending options to achieve the final outcome. Before we start with the logo, let’s have a look ahead at the final outcome.
Our logo will have the trendy cubist style while maintaining the intended clean and sharp look. We are going to design the logo of a very famous fictional brand “Adjusted”. So, let’s start with the base. As our company name is “Adjusted”, we will design the logo in the shape of dials or controllers. So, first create a new layer, click on “Layer” > “New Layer” or you can also use the “New layer” option within the layers panel.
Now we will add some cubist style to our logo by covering our logo with lots of subtle geometric shapes. First, we will select the rectangle layer and create a clipping mask by pressing down Command-Opt (for Mac) or Ctrl-Alt (for Win) + “G”.
Now, let’s add the brand name or title. Select the type tool and add text using color #ff5337. I’m going to add a 1px “Inner shadow” and add some pattern to our text, but that is optional — if you want you can leave it as it is. Our clean and stylish logo is done.
If you are working on a logo of your own, experiment with different approaches, as there are new styles and techniques rising to prominence all the time. You’d be surprised what your clients and customers may like, and you’ll never know unless you step outside of your comfort zone and try an unproven style.
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