Create a Persuasive Banner Advertisement in Illustrator

Billions of dollars of online sales are won each year with compelling web advertising. The difference between between an average, forgettable advertisement and one that makes strong positive impressions that secure sales is often just a few pixels or a few extra finishing touches. Your web advertisements should be designed intelligently, deliberately, and thoughtfully. During your designing, keep in mind those critical visual aspects that compel people to click it and learn more about your products and services.

And, believe it or not, Photoshop is not the only software that can help you assemble a sharp-looking advertisement.

Today, I’ll show you how you can make your very own web banner ad in Adobe Illustrator. I’ll be making a banner of an imaginary online shopping store as an example. Let’s get started!

First, let’s have a look at the final result. You can download the finished advertisement here.

Web Banner Ad

Step 1

Create a new document in Adobe Illustrator with a 728px width and a 90px height.

Web Banner Ad

Step 2

Select the rectangle tool to draw a 728px by 90px rectangle, make your “Fill” a darker gray shade, and set “Stroke” to none.

Web Banner Ad

Step 3

Create a new layer. Select the ellipse tool to draw the larger circle shown below. Make your “Fill” a green color and set “Stroke” to none.

Web Banner Ad

Step 4

Now, select both the rectangle and ellipse layers by clicking on the ring-shaped target on these layers and pressing the “Shift” key. After that, select the shape builder tool; take its arrow over the part of the circle that falls outside the rectangle. You will notice an arrow with a “+” sign, now when you press “Alt” key, “–” sign would appear. Now, click to subtract the unwanted part of the circle.

Web Banner Ad

Web Banner Ad

Step 5

Duplicate this shape and reduce its width a bit using the selection tool (“V”). Change its “Fill” color to a different green shade, as shown below.

Web Banner Ad

Step 6

Next, we’ll add the brand name. Create a new layer and select the type tool to type in the desired brand name. I am using “Myriad Pro” font for this. Use #282828 as your fill color.

Web Banner Ad

Step 7

Duplicate the text layer, change the original text fill to pure white, and drag it one step downward to achieve the effect shown below.

Web Banner Ad

Step 8

Select the line tool to draw a line below the brand name, make “Fill” to none, and select a stroke of 1pt.

Web Banner Ad

Step 9

Write in your desired subtitle using the same font.

Web Banner Ad

Step 10

Now, write the offer on a new layer. Use #8DC63F as your fill color, and use a stroke of #A9D161 for this text.

Web Banner Ad

Duplicate this text layer, change the “Fill” of the original layer to black, set the stroke to “none,” and drag the duplicate one step downward.

Web Banner Ad

Step 11

Open the money icon file in Illustrator, copy it, and paste it into your document on a new layer. Resize and position it using selection tool (“V”).

Web Banner Ad

Duplicate the icon layer and reflect it vertically by going to “Object” > “Transform” > “Reflect.” Apply the following settings here.

Web Banner Ad

Step 12

Add text using “Myriad Pro” font with a 14pt size.

Web Banner Ad

Step 13

Here, I’ve made simple bullets using the ellipse tool.

Web Banner Ad

Step 14

Next, add the imagery that you want to display in the ad. You can position it as shown below. I’ve used some of my screen mockups as an example.

Web Banner Ad

Step 15

Now, we’ll make a call to action button. Select the rounded rectangle tool with the following settings to draw a rectangle shown below. Use color #8DC63F as your “Fill” color and color #C5DE90 as a 1pt stroke.

Web Banner Ad

Step 16

Duplicate the rectangle, change its fill color to black, and set its stroke to none. Place this layer below the original rectangle and drag it to the right and downward to form shadow of the button.

Web Banner Ad

 Step 17

To make the button highlight, set #FBE00B as your fill color and draw the shape shown below using the pen tool. Confine it to the button using the shape builder tool as explained in step 4.

Web Banner Ad

Step 18

Reduce the opacity of the highlight layer to 40%.

Web Banner Ad

Step 19

Next, type some text over the button.

Web Banner Ad

Step 20

Duplicate the text layer, change the fill of the original text layer to white, and drag it one step downward.

Web Banner Ad

Web Banner Ad

Web Banner Ad

That’s it. Our web banner ad is ready. I hope you guys enjoyed the tutorial and learned something useful.

Free book: Jump Start HTML5 Basics

Grab a free copy of one our latest ebooks! Packed with hints and tips on HTML5's most powerful new features.

  • http://talpai.net/portfolio agtalpai

    hi, nice tut, however, I feel if you use the Appearance panel for new fills and stroke (and then transform them) you’ll have adjustable and reusable styles A real time saver.

  • Skweekah

    Love it! Fantastic work. Im going to try this.

  • Ye Manuelo

    Great tut. Here is a link to my output

    http://www.facebook.com/photo.php?fbid=10151375213191115&set=p.10151375213191115&type=1&theater

    I want to know, is there no feature in illustrator which does the drop shadow like photoshop does?