Color In Design: Purple

image Last week I looked at the cheery color yellow, this week it’s the turn of yellow’s complementary color, purple. In the wrong hands it can look over the top, but used well purple is vibrant and stylish. Looking at the color wheel we know that purple is the meeting point between warm red and cool blue and consists of many shades in between. Because of this purple is considered warm at the magenta and maroon end and cool at the violet end.

Purple is a deep rich color associated with prosperity and wealth, royalty and nobility. It also has religious connotations with Easter and purple robes. Funnily enough if you take a look at some of the Christian and Church web sites, there’s not many using shades of purple. The color is also strongly associated with nature through flowers and plants such as lilac, lavender, pansies and orchids with many shades of purple taking their name from nature. In 2008 Pantone chose Blur Iris (PANTONE 18-3943) as its color of the year. Leatrice Eiseman, executive director of the Pantone Color Institute® described Blue Iris as bringing

together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays.

Purple was apparently the favorite color of Jimi Hendrix and we know that Prince likes it too.

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Using Purple

As mentioned, purple spans both warm and cool and can create a different mood depending on the colors it’s combined with. Deep purples with a hint of red produce a warm color scheme. Lighter purples are delicate and often considered romantic. Feminine color schemes are created when combined with pink. A more manly feeling can be conveyed using dark purple with black and dark greys. Earthy and natural color schemes combine deep purples with beige or lighter purples with green. Yellow and purple are complimentary colors and create strong eye-catching contrast.


Purple In Logo Design

I want to say thanks to the Twitter pals who helped me track down this little selection of almost globally famous logos using purple as a major color, I was having major logo-block trying to think of internationally recognized brands. It seems purple is not as unpopular as I originally thought when it comes to branding.

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Purple In Web Design

Here’s ten sites doing a good job with purple either as a major background color or as a hint in more minimalist designs.

Full Fat

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Kiluka

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Globe Studios

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Pieszsk ze Zenski

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Incio

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Intuitive Designs

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Alexandre Prado

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Medlife

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Culinary Culture

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Blissfully Aware

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So what do you think? Is purple your cup of tea when it comes to design? Have you seen other websites displaying purple themes that you like?

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  • Kuldeep Daftary

    Also This site –> http://outofthebox.in/

  • Zoe Feast

    I am a huge fan of purple. Firstly there are so many different hues from vibrant blue/purples to soft lilacs and can be teamed with a huge variety colors to produce completely different emotions.

    Take this wedding planners site for example. Purple is used with a palette of soft beige and pink resulting in a very dreamy feel.

    Indigo is one of those fascinating colors, is it blue ,is it purple? It is often open to interpretation. Because of this connotation it was a perfect fit for the name of my company “Indigo Image”, we are a web & graphic design company and interpret the objectives of our clients to create an “image” . Our interpretation of indigo is more of a purple than a blue.

    Great post. I look forward to your next color!

  • Espen
  • pixelcrayons

    well, purple is looking really amazing whether it’s logo designs or web site designing….we will also try make use of this color for some purpose in desgning…this color soothes our eyes…thanks for catching attention towards this brilliant color

  • daniel

    If you guys want to get your site noticed out there on the web, I found some great ideas that I think could really help some one.
    http://yovia.com/blogs/webdesign/2010/02/12/a-search-engine-friendly-web-design/

    • http://www.laughingliondesign.net Jennifer Farley

      Hi guys, thanks for the comments and glad you like this collection of purple.

  • Anda

    Purple is my favorite color, and my current site uses too:
    andarusu.com