Last week, I talked about four methods to avoid when setting your prices. So what should you base your pricing on? The answer, of course, is the ever-elusive value. The Case for Value-Based Pricing... Read More
Web Pro Business
Where is the line between inspiration and stealing an idea? How unique does an idea have to be to be original? And what does it mean when a copycat is more successful than the original? Brandon Eley... Read More
Thinking of going straight from studies to freelancing? Miles Burke draws on his own experience to suggest that might not be the cleverest option.Read More
How disastrous would it be if you lost all your clients’ files? Here's your Field Guide to surviving a hard drive crash, among other things.Read More
If there’s anything we can learn from this year’s SuperBowl, it’s that television and traditional media aren’t dead just yet. So, what do you do with that?Read More
Routine is the enemy of creative productivity argues Georgina, who has some advice to help you get out of the routine work rut.Read More
Displaying testimonials from satisfied customers is a good strategy. Miles Burke finds a way to make them even more effective.Read More
The title says it all. Yes, there's a light at the end of the tunnel (and it's not a train).Read More
Miles Burke finds Google is a handy collaborator in setting up split testing to gauge landing page effectiveness. And the results speak for themselves.Read More
Do you have clients on retainer? Take Georgina's tips for avoiding retainer-client burnout, and make those relationships richer, longer lasting, and more enjoyable.Read More
Are your clients dithering over design decisions? Are you seeking approval from 97 individuals before progressing? Craig provides some useful tips for frustrated designers and freelancers.Read More
Are you willing to walk away rather than propose a solution that won’t truly meet the prospect’s needs? Or will you “un-sell” another's potential solution?Read More
