Yahoo! will probably become the first search engine to perform automated search engine optimization. Is this approach to SEO ethical and why is a search engine planning to offer such a service anyway?Read More

Not every webmaster or site owner has the time and/or resources for in depth SEO. Even those that do would be well advised to employ Wall’s new toolbar for spot checks, SEO quality control, keyword... Read More

With a business name and a zip code, GetListed.org quickly pulls in a set of results that detail the status of the local listing in Google, Yahoo, BOTW and Live. Does this service have real SEO... Read More

Twitter can affect positively your Alexa rankings by sending visitors to your pages. Usage data is a sign of quality for Google and all the other search engines. If you can make people come to your... Read More

In her first article for SitePoint, Mihaela examines Google's sustained effort at search domination. This comprehensive analysis looks at the role of web reportage in the search landscape, and the... Read More

Give your fledgling site the kick-start it deserves! Here, Ken shows how careful and creative keyword research will gain your site links and visitors from the outset.Read More

In this article, the first in a five-part series on optimizing your site through keyword research, Wordtracker's Ken McGaffin demonstrates how you can maximize traffic by performing structured... Read More

After my recent post about Ask.com’s recent layoffs and change in strategic direction, I had an interesting chat to Nicholas Graham, spokesperson for Ask.com. Graham clarified a few details... Read More

SearchEngineLand’s Barry Schwartz has a good writeup on the news that Ask.com has fired 8% of its staff, and is planning on changing the strategy behind its search engine, to instead focus on... Read More

It seems that Google has recently changed their PageRank algorithm. A number of sites have experienced a significant drop in PageRank as a result. Boing Boing: Was 9, now 7. Engadget: Was 7, now 5.... Read More

Yahoo! Search Marketing is finally catching up to AdWords and has launched new features (and highlighted old ones) to enable advertisers to exercise more control over where their ad dollars are... Read More

MSN adCenter has released a cool keyword forecasting tool. Type in one or more keywords and you’ll get a breakdown as to the number of searches over the past year, and the forecasted number of... Read More