Georgina Laidlaw shows you how to conduct an almost painfree review of your homepage text content. Ten minutes, tops. Honest.Read More
Content strategy
Are you clear on the difference between features and benefits and their role in an effective content strategy? Georgina Laidlaw provides some clarification.Read More
Everyone wants their web text content to be readable, but how do you measure that? Georgina Laidlaw finds there's a tool for that, perhaps closes to hand than you might think.Read More
You may only need a Minimum Viable Product to go to market, but a Minimum Viable Website may not be enough. Georgina Laidlaw suggests you display your content assets.Read More
Search engine optimization can drive site owners to do some funny things. Georgina Laidlaw wishes they'd understand that SEO can enhance effective communication with site visitors.Read More
Georgina Laidlaw explores what a brand vocabulary can do for your online presence: positive or negative.Read More
Georgina Laidlaw gives some overdue attention to the nature of interface text, the text tells your site visitors what to do and why. Read More
