value-based-buying

Selling Web Design Services

value-based-buying
Last week, I talked about four methods to avoid when setting your prices. So what should you base your pricing on? The answer, of course, is the ever-elusive value. The Case for Value-Based Pricing... Read More
 
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There are many ways to determine what to charge. Here are four to avoid.Read More
 
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Knowing which you are makes all the difference in your marketing strategy.Read More
 
superbowl
If there’s anything we can learn from this year’s SuperBowl, it’s that television and traditional media aren’t dead just yet. So, what do you do with that?Read More
 
 
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Displaying testimonials from satisfied customers is a good strategy. Miles Burke finds a way to make them even more effective.Read More
 
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Are your clients dithering over design decisions? Are you seeking approval from 97 individuals before progressing? Craig provides some useful tips for frustrated designers and freelancers.Read More
 
ashamed
Are you willing to walk away rather than propose a solution that won’t truly meet the prospect’s needs? Or will you “un-sell” another's potential solution?Read More
 
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Knowing the difference between Transactional and Consultative Selling can mean the difference between failure and success.Read More
 
 
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Sometimes, the reason you lose a sale is complicated. John Tabita has some simple solutions to help you win.Read More
 
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Miles Burke has discovered that the advice he gave you a few weeks ago works. He knew it would. Really.Read More
 
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Are you too busy running your business to market or innovate?Read More
 
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If you've ever lost a project you thought was "in the bag," John Tabita explains why.Read More
 
Pareto
Brandon Eley suggests using the Pareto principle to help you identify and keep onside your most profitable clients.Read More
 
act like a salesperson
Selling your services doesn't mean acting like a cheesy salesperson. So what are the qualities of a good one? Find out in John Tabita's latest article.Read More