Prospecting is hard enough. Don't make it more difficult. Read More
Marketing
Are you clear on the difference between features and benefits and their role in an effective content strategy? Georgina Laidlaw provides some clarification.Read More
In my previous article, What Every Freelancer Should Know about Prospecting for New Business, I said that selling is easy but prospecting is hard. And by far, the most intimidating aspect of... Read More
Need to find new or better-paying client but don't know where to start? Look no further than John Tabita's Beginner's Guide to Prospecting.Read More
You may only need a Minimum Viable Product to go to market, but a Minimum Viable Website may not be enough. Georgina Laidlaw suggests you display your content assets.Read More
Traditional media companies are jumping into the digital space and competition is heating up. Are you prepared for the fight?Read More
Trade show organizer Michael Klein presents an interesting case for considering conference trade exhibits as a way of marketing your web products and services.Read More
Yes, video on websites is big, and getting bigger. So, you just film something and stick it up on YouTube, right? Not so, says Joshua Hardwick. Start by thinking backwards.Read More
