I agree with Franklin Faruk about the use of red. Brasilian flag or national symbol doesn’t have that color. Aside this, I do like the approach which shows a dynamic flow and brings the idea of a soccer ball with the white stripes made with the spaces between fingers. Also, as a small detail, we got 14 and not 15 fingers.. 20’14′.

I have a preference for the campaign logo

http://wallpapersdb.com/2014_fifa_world_cup_brazil-wallpapers.html

It’s just simple to understand for anyone and the main thing is the ball. I didn’t like the red 2014 and I think Brasil in the bottom should of been another color because no one is really paying attention to it since most of the logo is already in green.

It’s a tree, that’s why the yellow hand is the trunk and the other hands are the leaves, that’s why the fingers have leaf shapes. The people are embracing and protecting the world which is a tree from brazil.

Given the state of modern day professional soccer, the hands should be in the “diving” position.

The Brazil 2014 logo needs time before it can be judged properly.
I have huge sympathy for those having to design a logo 4 or 5 years before it should be at its prime, so I would trust the agency’s foresight at this stage and wait until the logo has had a chance to mature before deciding on whether it works.
I will say at this stage that the unorthodox placement and size of the copyright and registered marks does rather spoil the overall form of the logo… but they could still tweak this.
I do however like the naive quality of its execution and, despite the red, it does communicate the essence of Brazil effectively.

I feel ashamed for the logo Brazil chose. Brasilian designers have always been respected for their work of great quality. I have nothing against Gisele Bundchen, Paulo Coelho, Ivete Sangalo and the other members of the jury, but the jury should have been formed by Designers. The only designer in the jury was Hans Doner who isn´t even Brazilian. I, as a Brazilian designer, feel sorry for this result, especially because the world cup is one of the most important events in the world and this logo doesn´t stand for the greatness of this event.

Hand ball … free kick for the other team.

At the beginning of the video: “the image that reflects the spirit of our people”.

I like the logo and loved the video.

@deffvaltez : I think the blue is more a FIFA color, the blue on the brasilian flag is much more light.
@Ramm : maybe because it’s not as important as that…
@Matt H : Definitely agree, what an horrible logo for London, looks like an old punk vynil cover !
I like this logo because of course it represents the cup itselft but I guess the green above means a lot in Brasil (or should), and the general shape is positive (growing, twisting).
I’m just a bit deceived by the size of the date, should have been more visible in my opinion.
Anyway, it’s just football and I’m french so I shouldn’t be there talking ;-)

Don’t like it. Also, why put people like Gisele Bundchen and Paulo Coelho to pick something as important as that? It just doesn’t make sense to me.

Somebody correct me if I’m wrong, but aren’t the hands forming a Volleyball weave?

My feelings are mixed with this design. I like how they used the assemblage of hands to create the shape of the world cup trophy, that was neat. They created a design that can easily be applied to t-shirts, banners, flags and so on. It’s very recognizable.

However I think there should have been a better placement of colors. Even though green, yellow, blue and white represent the colors of the Brazilian flag, the logo uses too much neon green and the big yellow hand is distracting.