Branding Me, Myself & I: The Irreplaceable Brand

Tweet

Brand yourselfWhether you are a freelancer, a business owner, or a corporate professional, you have the ability to become a powerful commodity. You are what sells your services, gets you hired, and enables you to develop valuable relationships. You are what makes your business and your name recognizable and sought-after. You are a brand.

You may have created a business named after yourself, solidifying the unity between you and your business. You may do business under a different business name, or you may be working for an employer. Regardless of these dynamics, you have the ability to create a brand that emphasizes your biggest value and incorporates the best of you into your professional life.

To get a clear understanding of the value that comes from building your brand, first we need to look at why branding “you” is so important. Part I of this two-part series focuses on self-branding and how you can benefit from taking time to develop your own personal brand.

Actively Branding “You” Does Matter

Developing yourself as a brand is happening, whether you’re out there facilitating it or not. If you have a web site, use any kind of social media network, or participate in public forums and discussions, you are building a brand. And if you’re not actively controlling the brand that’s developing, you could be in for disaster.

Everyone, regardless of the individual skills they bring to the table, is leaving behind a legacy of who they are, what they’ve done, how they’ve done it and who they have influenced along the way – both positively or negatively. So, it’s in your best interest to take control of the brand you’re creating and mold it to fit your ideal perception.

Your Brand Can Make You Irreplaceable

Creating a brand that revolves around you provides a way to reinforce and control the elements of yourself that set you apart from the next guy. There isn’t anyone else out there that can build the brand of “you” better than you can.

Because of this, branding yourself makes it harder to replace you. It makes you recognizable for who you are and what you do. It can be a constant reminder about the value you provide better than anyone else, and reiterates the reality that there is no substitute for you.

And That’s Not All…

If being able to control how others perceive you and making yourself hard to replace aren’t big enough selling points on the importance of developing your brand, here are a few other benefits:

  • It gives you a voice that is more likely to be listened to.
  • It allows you to zero-in on what you do best.
  • It makes you more credible.
  • It sets you apart from everyone else.
  • It helps people develop trust in you.
  • It keeps you on people’s minds.
  • It gives you new opportunities.
  • It can make you considered an expert in your field.
  • It helps you develop loyalty.

There are a lot of reasons to develop and consistently monitor your brand. And one big reason not to — if left alone, your brand can take on a life of its own and hurt your potential for success in the process. Not much of a decision is it?

So…are you ready to get to work on strengthening the brand of “you?” Tune into my next post, which explores the key questions you should answer in order to get started with building your personal brand.

Image credit: Dimitri Castrique

Free book: Jump Start HTML5 Basics

Grab a free copy of one our latest ebooks! Packed with hints and tips on HTML5's most powerful new features.

  • doug boude

    Amen! Doing what is described in this article isn’t all that difficult, but definitely requires a strong dedication to be consistent and willing to invest the time needed. A perfect example of someone who is right now in the midst of executing this self-branding plan is Mr. Ben Nadel (www.bennadel.com), a renowned ColdFusion expert. Renowned because he’s better than everyone else? Well, he is definitely good; but it isn’t that he’s better than everyone else in his field; it’s that he has made it his very specific purpose in life to brand himself within the Adobe community (and beyond), and he’s doing so with amazing success!

    A very worthwhile endeavor, and all of the bulleted “pros” listed in this post are right on the mark.

    Outstanding article! Keep on preaching!

    Doug Boude (www.dougboude.com)

  • Vitezslav Valka

    True. Very true.