Seems like every day I seem to stumble across another talented designer with impecable CSS chops.

Today I came across and really nice article on ‘the art self-branding’ by Edmonton designer, Lea Alcantara.

Self branding is all about ‘boiling off’ all the peripheral information until you’re left with a simplified purer version of you, but the difficult part is usually choosing the right stuff to remove. The truth is, it’s often easier to understand the essentials of someone else’s company than the one you spend most of your waking hours in. Lea takes you through a set of processes and question designed to help you get to the essence of your company identity.

The nice bit is Lea has just gone through this process with her (killer logo too), so she’s writing with fresh eyes and a very practical mindset.

Part II is on the way, so I’m looking forward to more from her.

Alex manages design and front end development for and is SitePoint's Design and UX editor.

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  • Anonymous

    Thanks for the article Alex Walker.

    Good creativity exbihited.

    Keep up the good work.

  • lealea

    Hi Alex! Thanks for plugging my article and your kind words! I’m glad you found it relevant and informative. I was a bit worried how people would react to the article, as it’s the first of a three-part series, but I’m glad that the response has been warm. Thanks again for the shout-out, and I hope you will be equally (or more) pleased with the second part that’s coming soon… :-)

  • AlexW

    Hi Alex! Thanks for plugging my article and your kind words! I’m glad you found it relevant and informative.

    A pleasure, Lea. It’s so much easier to find good advice on coding than stuff like branding. It’s much harder to pin down the rules. Nice work.

  • lealea

    Hi, just to let you know, I have Part 2 up. :-)

  • AlexW

    Thanks for the heads-up, Lea. Look forward to checking it out.

  • lealea

    Part 3 is finally up. :D

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