Product Overview

The Search Engine Marketing Kit

“Fast-track search engine marketing strategies”

The Author

• Dan Thies has been a search engine consultant since 2000.
• He speaks at all US-based "Search Engine Strategies" conferences.
• He is an executive member of SEOPros, the organization for search engine professionals.
• Dan charges (and gets) $1695 USD for a 15 week coaching program.
• Dan maintains SitePoint’s ‘Key Words’ blog.

The Search Engine Marketing Kit

• Learn best-practice strategies to maximize traffic.
• Discover keyword strategies you won't find anywhere else.
• Find out the best ways to optimize pages and build links.
• Avoid getting banned from search engines.
• Work around obstacles such as Flash, content management systems, and server issues.
• Create, optimize and manage advanced pay-per-click campaigns.
• Get $100 in free traffic from Yahoo! Search Marketing and Miva.
• Learn to sell professional search engine marketing services.

Who Is this Kit for?

Freelance Web Developers & Web Development Firms:

Did you know the average SEO Firm has 9 employees, 35 clients with an average value of $30,107 each, and $157,796 in annual revenue per employee (source: MarketingSherpa’s Buyers Guide to SEO Firms, 3rd Edition)?

By offering search engine marketing services to your Web design clients you'll not only be able to generate additional income, you'll also become much more valuable to your clients and prospects. By not only delivering Websites but traffic, leads and sales, the potential value of all your Web design projects will go through the roof.

The Search Engine Marketing Kit will show you not only how to create optimized Websites, but also step-by-step how to market, present, and price your search engine services.

WebSite Owners & Managers:

Want to increase your traffic? Want more sales?

The Search Engine Marketing Kit is a complete and up-to-date guide on the world of search engines. You’ll learn optimization, keyword selection and pay-per-click strategies that have been reviewed by today’s leading experts.

included in the kit is information on optimization for large complex Websites, including optimizing content management systems and Flash animations, and working around duplicate content and various server issues.

What Does the Kit Contain?

The Search Engine Marketing Kit is divided into seven chapters.

Understanding Search Engines

• Find out how the search engine landscape is shaping up.
• Discover how crawlers work and exactly what they do.
• Learn how spiders deal with DNS, server problems and dynamic sites.
• Get the basics on how search engines set priorities on what to index.
• Learn how search engines store data about your webpages in a database.
• Uncover how link analysis, hubs and Google PageRank work.
• Obtain behind-the-scene information on how search queries are processed and ranked.
• Get Dan's insight on the top latest search trends.

Search Engine Optimization

• Learn advanced keyword research & selection strategies.
• Improve crawlability to get more of your site indexed.
• Solve page layout and HTML issues.
• Optimize the top 5 key elements of all your Web pages.
• Discover the best submission and paid-inclusion tactics.
• Create a link strategy and manage your external profile.
• Avoid getting banned or labeled as a search engine spammer.

Advanced SEO & Search Engine Friendly Design

• Learn how tables, CSS layout and frames affect indexing.
• Deal with Flash, dynamic site and server issues.
• Create crawlable DHTML & JavaScript menus.
• Discover how dynamic websites (CMS & shopping carts) affect SEO.
• Avoid accidentally creating duplicate content for search engines and learn to diagnose the problem if it happens.
• Find & fix server and domain issues including dealing with multiple domains, redirects, affiliate program links, custom error pages, and domain name moves.
• Understand advanced spider control and redirection strategies.

Pay-Per-Click Advertising

• Go step-by-step through the pay-per-click advertising process on Overture and Google, including the crucial differences between the two.
• Learn advanced "Dayparting", positioning, targeting, and distribution strategies
• Write ads that qualify and motivate visitors at the same time.
• Get step-by-step advice on testing using quadrants, the A/B/C method, and benchmarking.
• Gain advice on creating and testing landing pages for your campaigns.
• Get tips on improving your conversion rate.
• Get an overview of the PPC alternatives: paid inclusion, trusted feeds, and paid directory inclusion programs.

Running a Search Engine Marketing Business

• Detailed advice on preparing to sell your services.
• Essential services to offer, plus the processes & tools you’ll use.
• Understanding the services selling cycle, gaining experience and references.
• How to find prospects and write proposals that win the client.
• The best ways to price your work.
• Planning strategies for your clients, from keyword selection to content and links.
• Tracking and Reporting for your clients.
• Outsourcing work to 3rd parties.

Interviews

• Learn insider information from Andy Beal, the owner of the world’s largest SEM firm with over 150 employees (Keywordranking.com), Jill Whalen of High Rankings, John Slade of Overture, Greg Jarboe of SEO-PR, and Scottie Claiborne of the Karcher Group

Tools

Get over a dozen pages worth of reviewed resources and tools to help you with your search engine marketing efforts, including reviews of analysis tools, PPC tools, and various keyword research services.

CD-ROM

When you order, you'll receive a binder with 301 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.

You’ll also get a CD-ROM packed with tools and documents for use in your own search engine marketing efforts or as part of your search engine marketing business.

• Sample SEM Proposal
• Client Assessment Form
• Keyword Analysis Worksheet
• Directory Planning Worksheet
• Sample SEO Presentation
• Process Flowchart
• Sample SEM Services Agreement
• Site Review Checklist

... and more!

Bonus - Advertising Credits for three major Pay-Per-Click providers

For a very limited time, buyers of The Search Engine Marketing Kit will receive three coupons with each purchase:

• $50 worth of clickthroughs
  on Google Adwords
• $50 worth of clickthroughs
  on Yahoo! Search Marketing
• $50 worth of clickthroughs
  on Miva

These coupons each entitle you to $50 worth of credits on new account sign-ups. See more information about this offer.

100% Money-Back Guarantee

We absolutely and completely guarantee the value in The Search Engine Marketing Kit. We have a very simple policy:

If you are not completely satisfied with your purchase, simply return it to us within 30 days and we'll refund 100% of the purchase price.

How to Order this Kit

You can only order the kit through this Website for NO LONGER AVAILABLE USD. Within one week you'll receive a binder and CD-ROM hand delivered to your home or office with hundreds of pages of detailed how-to advice and insight from one of the foremost search engine marketing experts.

• We are currently offering free world-wide shipping for a limited time only.

Remember, as a limited-time bonus you'll also get $100 worth of coupons for Yahoo! Search Marketing and Miva.