Product Overview

The Email Marketing Kit

Editorial Reviews

So, what are people saying about The Email Marketing Kit?

MarketingSherpa

A ClickZ columnist with 17 years of experience working for companies, including Hasbro and Verizon, she combines jargon-free theoretical advice and easy-to- follow practical process to create and implement the most effective marketing strategy for your business. Jennings discusses every imaginable topic related to email marketing, from list rental to legal concerns. She also takes you through every step of the way as you decide on your approach, build your list, craft emails and make sense of the results.

CampaignMonitor.com

The kit covers just about everything you'll need to know about email marketing in exquisite detail - from strategy to design, delivery, reporting and everything in between.

Quick Review: The SitePoint Email Marketing Kit [external link] | By David Greiner

Review on ClickZ.com

ClickZ's e-mail columnist extraordinaire, Jeanne Jennings, has just published this indispensable guide for e-mail marketers. It exhaustively covers every single step of the e-mail process, from developing strategy to getting messages into inboxes and complying with spam legislation.

E-Mail Marketing in a Box [external link] | By Rebecca Lieb

Email Marketing Reports

A truly definitive overview of the whats and hows of email marketing. Highly recommended for anyone contemplating or using email for marketing purposes.

Review of Email Marketing Kit [external link] | By Mark Brownlow

ClickZ

It exhaustively covers every single step of the e-mail process, from developing strategy to getting messages into inboxes and complying with spam legislation. If you're involved in e-mail marketing, you probably need this

Email Marketing in a Box [external link] | By Rebecca Lieb