The Principles of Beautiful Web Design Second Edition
The Design Book for Non-designers
Clipart, Comic Sans, and clashing colors ... If any of these fail to make you cringe, this book will teach you why they’re design no-nos.
SitePoint’s best-selling design book, The Principles of Beautiful Web Design, has been revamped to cater to a variety of web professionals without a graphic design or art school background.
By the end of the book, you’ll be able to apply the fundamental principles of design and create beautiful websites of your own—seriously!
Design Is a Skill That Can Be Learned
Many non-designers believe that they’re unable to create visually pleasing websites because they didn’t go to art school, or that they lack creative flair.
Thankfully, this isn’t true.
There are certain design maxims and techniques anyone can learn and apply to ensure that their website is not only functional, but sexy too. No art school required.
Whether you want to improve the look of an ordinary website or learn a new set of skills, The Principles of Beautiful Web Design, Second Edition will teach you good design fundamentals, ensuring that you avoid making any rookie mistakes.
From Paper to Screen ...
The second edition of The Principles of Beautiful Web Design has been expanded and revised, and is illustrated with full-color examples. It’s an easy-to-follow guide that will lead you through the process of creating great designs from start to finish.
You’ll learn how to:
- apply color effectively and develop killer color schemes
- construct practical layout foundations using whitespace and grids
- use textures – point, line, shape, volume, depth, and pattern
- master the art of typography to make dull websites dazzle
- choose, edit, and position imagery effectively
- design confidently for mobile devices
- see into the future of web fonts, including @font-face
Grab your copy now and see why this book has been so successful in helping readers like you create stunning websites.
About Jason
Jason Beaird is a designer and front-end developer with over ten years of experience working on a wide range of award-winning web projects. With a background in graphic design and a passion for web standards, he’s always looking for accessible ways to make the Web a more beautiful place. When he’s not pushing pixels in Photoshop or tinkering with markup, Jason loves sharing his passion for the Web with others.
Satisfaction Guaranteed at SitePoint
Of course, we’re so confident that you’ll be satisfied with this book for years to come that we’re happy, as always, for you to try it risk-free for 30 days. If you purchase a copy of The Principles of Beautiful Web Design, Second Edition and you think it falls short of being everything you wanted, we’d like you to have your money back.
Simply contact us and we’ll see to it that you receive a prompt refund of the full purchase price, minus shipping and handling.
What could be fairer than this?
More Information
1: Layout
Layout is the skeleton of your design so we help you get the ‘bones’ in the right place from the start.
2: Color
Color provokes emotional, gut responses, so smart color scheme decisions will greatly reinforce your message.
3: Texture
An aspect of web design that's too often overlooked, texture can be the soul of great design.
4: Typography
The heart of the web is text, so understanding the mechanics of written language is essential for any visual designer.
5: Imagery
How do you find, create and prepare effective imagery? We'll help you avoid the pitfalls and get it right.
Customer Reviews
Live, unmoderated reviews from our customers, typos and all.
It shaped and sharpened my view of what is to bread a solid and beautiful design.
Angelo Gulina, USA 
This book approaches the whole concept of web design in a clear and logical way according to clear principles. As I am a coder at heart rather than a designer, this was very helpful indeed.
Ben Davies, USA 
Very helpful book. Technically I know how to build sites and do programming, but unfortunately I'm not very gifted in the artistic department. This book goes some way to alleviate this.
Herman Christiani, USA 
the marketing hype is big, but the content is a bit standard.
Vincent Wong, USA 
I was a big fan of the first edition, which was one of the first books on web design that I ever held in my hands. Glad to see that the same principles apply and have been updated.
Daniel Nettleton, USA
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