Product Overview

Deliver First Class Web Sites: 101 Essential Checklists

Table Of Contents

- Here’s a look at the table of contents:

0. Preface
1. Let’s Get Started … but How?
   • Planning to Stay on Schedule and Within Budget
     • Effective Pre-planning
     • Doing your Homework and Making Educated Decisions
     • Developing a Web Site Style Guide
     • Managing Like Magic: Effective Organization
     • Working Together as a Team
   • Summary
2. What to Find Out: Initial Questions to Answer
   • Establishing your Target Audience
     • Who will Visit and Why?
     • How will they Visit?
   • Identifying your Initial Goals
   • Identifying your Budget
     • Domain Name Costs
     • Web Hosting
     • Branding and Marketing
     • Bringing in the Experts
     • How Much is a Picture Worth?
     • Ecommerce
     • Computer Software and Hardware
   • Summary
3. Preparing Web Site Content
   • Gathering and Itemizing Content
   • Providing Accessible Content
   • Preparing Web Copy
   • Preparing Images
   • Summary
4. Managing all the Content
   • Assessing your Web Site Content
   • Determining your Content Management Needs
     • Web Authoring Tool Features
     • Content Management System Features
   • Summary
5. Web Site Usability: Focusing on the User
   • Creating a User-friendly Index Page
   • Ensuring your Web Site Focuses on Users
     • Providing Fast-loading Web Pages
     • Accommodating User Abilities, Disabilities, Browsers, and Alternative Devices
     • Ensuring Predictability
     • Providing User-friendly Corrections for User Errors
   • Summary
6. Color
   • Preparing a Color-friendly Work Environment
   • Choosing a Color Scheme
   • Using Color to Enhance Functionality
     • Using Color to Enhance Readability
   • Summary
7. Information Architecture
   • Laying the Foundations
   • Improving Findability
   • Organizing for Success
     • Organization Schemes
     • Organizing Content Structure
   • Preparing Web Page Information Architecture
     • Information Architecture for Ecommerce Pages
   • Organizing Directories
   • Using Friendly URIs, URLs, and Filenames
     • Hiding Filename Extensions as Much as Possible
   • Summary
8. Navigation
   • Golden Rules for Effective Web Site Navigation
   • Creating User-centered Global Navigation
   • Creating Local or Section Navigation
   • Providing Internal Page Navigation
   • Adding Supplemental Navigation
     • Creating Sitemaps
     • Creating Site Indexes
     • Creating Search
   • Summary
9. Best Coding Practice: W3C Standards and Recommendations
   • Magic Markup
     • Separating Content from Presentation
     • Ensuring the Integrity of your Markup
   • Excellent XHTML
   • Spectacular CSS
     • Using Appropriate CSS Naming Conventions
     • Beware of Browser Bugs and Problems
     • Using CSS for Print
   • Summary
10. Creating Accessible Web Sites
    • The Bare Bones of Creating an Accessible Web Site
      • Creating Valid, Structured, Semantic Markup
      • Providing Accessible Navigation
    • Color for the Masses
    • A Thousand Words to Each Picture
      • Accessible Image Maps
    • Multi-purpose Multimedia
    • In Good Form
    • Sturdy Tables
    • Summary
11. Web Site Optimization
    • Creating Clean, Lean Markup
      • Minimizing URLs
      • Optimizing CSS
      • Optimizing JavaScript
    • Supporting Speedy Server Responses
    • Optimizing Images, Multimedia, and Alternative Formats
    • Summary
12. Search Engine Optimization
    • Successful SEO in a Nutshell
    • Working with Keywords and Keyphrases
      • Using Keywords and Keyphrases in your Markup
    • Being Search Engine-Friendly
    • Avoiding Being Banned by Search Engines
    • Getting Listed
    • Creating an Ongoing Links Campaign
    • Planning for Ongoing Maintenance
    • Summary
13. Design
    • Basic Design Principles
    • Effective Typography
    • Brainstorming
    • Finalizing the Design
    • Summary
14. Testing
    • Getting Started
    • Good Testing Practice
    • General Testing
      • Solid Security
    • Accessibility Testing
      • Conducting a Preliminary Review
      • Conducting a Comprehensive Review
      • Testing with a Graphical Browser
      • Testing with a Voice or Text-only Browser
    • Usability Testing
    • Summary
15. Preparing for Launch
    • Conducting Final Checks
      • Checking Templates and Markup
      • Checking Layouts
      • Finalizing Content
      • Checking Functionality
      • Checking Server-side Requirements
    • Conducting a Soft Launch
    • Launching the Web Site
    • Completing your Web Site Handover
      • Checking and Finalizing Project Documentation
      • Creating a Handover Package
      • Archiving Project Documentation and Files
    • Summary
16. Post-launch Follow-up
    • Conducting a Post-launch Review
    • Completing Initial Post-launch Tasks
    • Orientating New Staff
    • Getting Attention
    • Managing Maintenance
      • Undertaking Daily Duties
      • Conducting Monthly Minding
      • Performing Periodic Processes
      • Conducting Annual Activities
    • Collecting Data
      • Collecting and Using Quantitative Data
      • Collecting and Using Qualitative Data
    • Summary
17. A. Ecommerce Checklists
    • Assessing Ecommerce Content Usage and Management Needs
    • Features to Seek in a Shopping Cart Program
18. Index