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: Search Engine Marketing BlogSEO: What’s Hot and What’s Not
Mihaela discusses some SEO 2.0 techniques and the metrics that help you measure SEO success.
Will Bing Change SEO?
Many worry that SEO techniques for Bing differ from SEO for Google. Mihaela suggests that not much will change, at least for the moment.
Searchme Bings Better than Bing
Mihaela discovered a new search engine that presents search results in a visually appealing manner: Searchme.com beats Bing when it comes to functionality and interactivity, too.
Obsessing with Google PageRank
PageRanks are not the magic answer that will make your site rank higher in Google’s search results. The numbers you see in the Google toolbar are irrelevant too. So if PageRanks don’t matter, what does?
More Google SEO Myths Exposed
Did you know that every time you publish a web page Google assigns it a PageRank greater than zero and that your website template counts in the duplicate content calculation?
The 10 Commandments of PageRank Sculpting
At the recent SMX Sydney conference, Shayne learned a thing or two about how best to perform PageRank sculpting in order to optimize your site for Google. In this post, he shares some of this wisdom.
How Google Determines the Relevance of a Page
Google’s ranking algorithm is a constantly evolving, closely guarded secret, but there are a few constant parameters that you can rely on. Mihaela lists a few tips on how to optimize a web page for better local rankings in Google.
Keyword Research Essentials Part 2: How to Select the Right Keywords
Keyword relevancy is a two way street: Google tries to deliver the most relevant results for the users, companies want to “optimize themselves” with relevance. How should you approach keywords optimization? Mihaela offers a few possible answers.
Beware of Becoming Search-dependent
At the Search Marketing Expo in Sydney this week, SEO guru Rand Fishkin cautioned against become too reliant upon just one traffic source. SitePoint’s Shayne Tilley gives us the low-down.
Keyword Research Essentials Part 1: Tools
In this post, Mihaela Lica lists some free research tools for finding the best keywords to help publishers and webmasters write the most effective and compelling SEO copy.
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