SEOMoz.org has developed a fantastic tool that calculates something they call “Page Strength” which can be used in to gauge the importance and visibility of any Website or Webpage.
I think it’s a great tool for any budding entrepreneur or marketer to have, as the Page Strength score is probably a much more accurate reflection of a Websites importance than Alexa Rank or Google PageRank alone.
Page Strength is based on a number of factors:
- Links pointing to the URL & domain
- Position in Google for the first four words of the title tag
- Age of the Domain
- Links from .edu and .gov domains
- Age of the Domain Name
- Links from Wikipedia, del.icio.us, DMOZ.org
- Google PageRank, Alexa Rank, and more
Give Page Strength a try on your own Website, or the next time you’re looking to acquire through the SitePoint MarketPlace.






July 13th, 2006 at 8:17 am
Hey, that is slick. Thank you for sharing.
July 13th, 2006 at 11:45 am
Nice find, Matt. That is super useful.
July 13th, 2006 at 4:38 pm
Just tried it.It’s a neat tool.
July 14th, 2006 at 12:36 am
[…] Apparently all the positive press they are getting is a little too much to handle, as the site is currently down…regardless, Rand and his team have created a very useful Page Strength Tool. This tool simplifies the common task for an SEO to determine how likely a page is to rank for a particular term. If you’re interested in SEO, definitely check it out. […]
July 21st, 2006 at 10:14 am
It’s nice to actually have a tool that tells you what you need to do to improve your site. Google’s PR is nice but it doesn’t give you any help on how to improve. With the Page Strength Tool you can exactly pin point what you need to do for your website to perform better in the SERPS.
July 27th, 2006 at 11:05 am
[…] Special thanks to Matt Mickiewicz for letting us know! […]
August 3rd, 2006 at 3:19 am
Nice tool, Thanks for sharing with us.
September 26th, 2006 at 8:15 pm
Indeed a very nice tool…while PageRank is calculated on the basis of incoming links to a site, Page Strength is based on a lot of factors including the PageRank. Gives a thorough site analysis to the webmasters.
September 27th, 2006 at 2:31 am
Has anyone tested how well this tool actually works? It looks and sounds impressive, but pages aren’t just strong in particular, they are also strong for particular keywords. A site may be an old site, with a lot of high quality incoming links, but another site may still out-rank depending of certain link related factors such as the anchor text, the theme of the sites linking to a particular webpage, the relevancy of a link, and a number of other important factors. It doesn’t sound to me like this tool measures for those factors, although I could be wrong (I haven’t thoroughly checked out this tool). Also, I don’t mean to say that this tool has no value, just that we should understand what it’s value is.
All the best,
Moshe
October 1st, 2006 at 3:05 am
Really an excellent tool for checking basic aspects of SEO
November 3rd, 2006 at 9:47 pm
Its amazing very nice post and very helpful too.
November 25th, 2006 at 10:45 pm
Compared to other tools SEOMOZ’s page strength tool is an excellent tool and its more near to reality.
November 30th, 2006 at 10:03 pm
Although the Page Strength doesn’t influence your site’s search rankings, it does provides a snapshot of what’s your site’s general coverage in terms of visibility, connectivity, and overall Web Presence.
December 11th, 2006 at 10:01 pm
hey really nice tool. thanks alot
April 22nd, 2007 at 4:03 pm
This is a great tool - and I’ve added it to my wiki, the Professional Web Developer’s Wiki under SEO Tools
–ryanj
The Web Development Wiki, for Web Professionals
http://www.ryanj.org/wiki
November 1st, 2007 at 4:29 pm
Yeah its a great tool for seo purposes
January 15th, 2008 at 9:25 am
The only sucky thing about it imho is that you’re limited to 2 free searches per day. That’s really not a lot. Unless you want to pay for the service, it’s not very helpful.
August 10th, 2008 at 8:51 am
Yaah… it’s very great tool.
I am already used this SEO tools..