You know who you are.
You’re gliding along, doing okay.
But, if you are honest with yourself, you haven’t done much marketing in the past few weeks, or even months. Marketing has become a lower priority.
You used to hustle hard with marketing. You used to do at least one marketing activity a day. You had to, because you had no clients.
Now you are doing okay. So marketing has fallen behind.
Here is a kick in the butt for you:
Start marketing again. Get lean and mean like you used to be.
Otherwise, you will be un-busy like you used to be.
Do one marketing activity a day. Just one. Call a client and ask for a referral. Call a colleague to exchange leads. Write an article. Set up a speech. Get out an e-newsletter.
Do it now.
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Too busy.
October 26th, 2005 at 1:30 pm
Thanks for the reminder…
October 26th, 2005 at 2:21 pm
Andrew is again completely right. Make sure you always have a glowing pipeline, always.If not for the future, then at least for the good fealing of having a big pipeline.
October 26th, 2005 at 2:30 pm
I would if I had the time,
or my shoe wasn’t untied,
or the sun wasn’t in my eyes,
or the lady in front of me could drive,
or I could find my contact list,
or my dog didn’t need to go for a walk,
or my hard drive didn’t need reformatting,
or I hadn’t started on this new non-money-making project,
or …
October 26th, 2005 at 3:18 pm
this is right
but what is the way this is what im thinking about ??
October 26th, 2005 at 3:47 pm
get off my back already. :p
October 26th, 2005 at 4:45 pm
Thanks mate – always on top of your game! Keep it up.
October 26th, 2005 at 8:21 pm
Thanks – I needed it :)
October 26th, 2005 at 11:58 pm
you are right… thank you kindly for the reminder
October 27th, 2005 at 12:02 am
Ask for a referral? Is this for current clients, or past clients? :)
October 27th, 2005 at 4:37 am
Not enough hours in the week, simple as that. Besides, got more on the plate to take care off, than make a phone call – or to take one for that matter.
October 27th, 2005 at 10:32 am
I would but I am busy reading your blog!
October 27th, 2005 at 7:44 pm
I need this reminder, and have written it down on my calendar. Added to the suggestion list of daily marketing options: upsell just one client for an add-on service or product.
October 27th, 2005 at 9:50 pm
So?
October 28th, 2005 at 7:55 am
I’m busy too. But I think I can swing a little bit of marketing every day.
November 3rd, 2005 at 8:01 pm