Here they are, your 100% guaranteed sales and marketing predications for 2005:
1. Those of you who make marketing a top priority will do better than those who don’t - regardless of design or development talent.
2. Those of you who target a defined niche market will do better than those who don’t.
3. Those of you who know how to communicate your VALUE to clients, and price accordingly, will do better than those who base their pricing on time and tasks alone.
4. Those of you who develop strong business relationships with clients will succeed and get rave reviews and referrals.
5. Those of you who delight clients with outstanding service, project management, and a focus on business results will also get rave reviews and referrals — and more long-term work.
6. Those of you who use web design to focus on business results will do better than those who focus on design for awards and design’s sake.
7. Those of you who find leverage through other people, resellable products and templates, and business systems will generate more income than those who trade their time for dollars.
8. Those of you who develop systems to follow up with prospects over time will be the first people that your prospects call when they need help.
9. Those of you who educate your clients about their problems and how to solve them will do much better than those who pitch their services using traditional marketing techniques.
10. Those of you who write blogs after drinking a bottle of champagne like I have will have hangovers tomorrow. (I can’t wait to read this when I wake up with a hangover!)
Best of success and prosperity to you in 2005!
December 31st, 2004 at 8:39 pm
I can’t thank you enough Andrew for sharing not only your knowledge with people like myself but also your time in putting your thoughts into this blog.
Here’s to a great year for both of us!
December 31st, 2004 at 9:31 pm
Great last words of 2004! Looking forward to being alive in 2005. Happy new year and best wishes to all around the world. Peace be with you.
December 31st, 2004 at 9:51 pm
Happy new year from Denmark. Thanks for 2004, looking forward to more great tips in 2005.
January 1st, 2005 at 3:19 am
Valid points.
Happy New Year everyone!
January 1st, 2005 at 7:53 am
Even when Andrew’s drunk he can still knock out a good blog =D. happy new year and may your forecasts come true (100% garenteed no?)!
January 1st, 2005 at 11:38 am
Well, the hangover’s not so bad (lots of water and two Advils always works), and I’m quite surprised to see that the blog is fairly coherent! It will be important to keep drunken blogging from becoming habitual.
January 3rd, 2005 at 5:41 am
test comment
January 3rd, 2005 at 5:55 am
THis is my commemnt number2
January 3rd, 2005 at 10:41 am
happy new year from India!
January 3rd, 2005 at 1:23 pm
My humble additional suggestion: Those of us that do not forget old, faithfull customers to favor mere prospects will have lasting commercial and personnal realtionships.
January 3rd, 2005 at 2:45 pm
Well done for a drunken blog! ;-)
I like #3 and think we should always strive to give value-added service so adding a new guarantee one to your other great ones.
11. Those that add value above and beyond the service contracted will always get more referrals than those who simply do the “job.”
January 6th, 2005 at 12:23 am
thanks for the blog as always Andrew.
February 2nd, 2005 at 11:15 pm
Wow! Great to see those predictions in one list! I’m excited to have a few under my belt, but eager/anxious to have a few more under control. Wishing best fortunes to all that strive to be great.