Tips for Using Blogs, Twitter and Facebook to Find New Clients

twitterMost of us have jumped on the social media bandwagon and use different aspects of it in our daily lives. One of the great things about social media is that it has a different use for everyone. You may use it as a break from your work, to connect with old friends, and to meet new people. And if you are in business for yourself, networking and finding new business is always a peripheral use of social media, even if you don’t focus on that exclusively.

Blogs, Twitter and Facebook are three elements of social media where you can tailor your approach to find new clients and other business opportunities.

Business Blogs

A blog can be a valuable marketing tool for your business. If you have good information to share on your blog that is of interest to clients, colleagues and prospects, then it’s a no-brainer.

Here are some tips to make your blog a successful way to generate new interest in your business:

  • Offer high-quality free information that is valuable to others
  • Post consistently and stick to a set schedule
  • Be willing to share a little of your personal side
  • Have a point of view and don’t be afraid to share it
  • Be patient and give it time
  • Keep keywords in mind, but don’t overemphasize them
  • Take time to review and edit your posts before publishing

Because blogging is an ongoing activity with long-term benefits, none of these tips will individually grab a handful of new clients for you. But if you make a commitment to your blog and follow it through, you may be surprised what develops.

Twitter

Twitter can be an effective way to find clients if you focus on maintaining a professional profile and use your account consistently. You may even be able to find new business opportunities by being passive. That’s right, it’s entirely possible that new clients will come to you.

To find potential business opportunities on Twitter, try:

  • Finding relevant people to follow using services such as Twellow
  • Searching for targeted keywords through the search function
  • Being willing to jump in and help others when appropriate
  • Engaging in both business and non-business conversations

One of the most important things you can do in order to maximize Twitter as a marketing tool is to be honest, genuine and respectful with each tweet.

Facebook

Facebook can be another way to establish credibility and expertise in your industry and gradually send new business your way. By creating your profile and making your business the focus, you can develop a following that boosts your prospects.

To use Facebook effectively for business, consider:

  • Posting links to your business blog posts on your profile
  • Accepting friend requests from acquaintances and reaching out to connect to those you don’t know well
  • Creating a business fan page for added promotion
  • Exploring advertising through Facebook
  • Keeping your profile professional, but add in some personality

Facebook simply gives you yet another way to reach your prospects. With these elements of social media combined with your web site and other online sources, you can easily build momentum that eventually leads to new business.

How do you use social media to find clients? Do you have a success story to share?

Related posts:

Why A Blog Can Be Good For Your Business
How To Get More From LinkedIn
Top 5 Ways To Screw Up When Using Social Media To Build Your Business

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  • Sean

    We’ve been using a tactic that involves persistent RSS search in Twitter to monitor for key phrases that flag someone as a potential sales prospect. I wrote up the full technique in a post here.

    It’s been a useful way to reach out and connect with people on their turf when they voice problems that our products can solve.

    Sean

  • Curious

    Hi Alyssa,

    A question about Facebook – are you taking about a personal profile or a business profile? I’m new to this and wondering which option is better suited to business promotion. Thanks for all your posts!

  • Andrea

    Hey, just a thing about facebook.

    Please do read the terms of use! the licese is very very important.

    Keep in mind that if you use facebook evertyhing you’ll submit will be automatically of property of facebook.

    Facebook is not so friendly with user data.