Beautifully Designed & Clever iPhone App For Visitors To London

The Museum of London have launched a superb new iPhone app called Street Museum, which combines London city locations with the museum’s photographic and art collections. The app includes paintings from the Great Fire of 1666 through to black and white photographs of the Swinging Sixties on Carnaby Street. It seems like a perfect app for visitors to the city as well as locals and a major bonus is, it’s free.

Professor Jack Lohman, Director of Museum of London said

London’s stories are varied and many-voiced, and this app allows the present and the past to overlap and share their secrets. Street Museum opens up the city in new and exciting ways.

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The app was created by Brothers and Sisters, a London-based creative agency whose clients include Adidas, MTV and Nintendo. It uses Google Maps and geo tagging to show users important historical sites. When the user views the map they can see their current location and many other famous sites, highlighted by red pins. Touching a tag opens a new window describing the location and the date and historical image creator name.

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Touch the blue arrow and the image appears and you can touch it again to see an overlay with further information.

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So all that is pretty cool, but where this app is so exceptional is the ability to hit the 3D View button and if you are in the location, the app overlays the historic museum image over the current view in situ.

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Here’s a few other examples of the 3D View with image overlay in action.

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Image from the Brothers & Sisters blog

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piccadilly_circus

Images from the Creative Review blog

You can read more about the Street Museum app on the Museum of London website, and download it from iTunes here.

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  • Gard

    Will it only be available in the UK app store? Can’t find it in the US one.