Toby's articles

  1. Are Your Customers Promoting You?

    In this post I am going to discuss, how going that extra mile with customer service can make a big difference to the bottom line of your businesses. Recently the exhaust broke on my car. I needed to get it fixed, but where? Did I take it to the nearest or cheapest place? Nope. I […]

  2. Business Web Apps: Which Do You Use?

    Over the last couple of years there has been a massive increase in the number and diversity of business orientated web applications. All designed to make your business more productive in one way or another, products like: Basecamp (project management) Gmail (email) Remember The Milk (to-do lists) Crazy Egg (web site statistics) Fresh Books (invoicing […]

  3. Procedural programming, OOP or a bit of both?

    How do you prefer to program? There are plenty of arguements for and against both, but at the end of the day, which do you use? are you a Object Orientated Programming (OOP) devotee? a Procedural Programming fanatic? or perhaps you prefer to work both sides of the street? Tell us which and why?

  4. Make money from your mistakes

    It is possible to profit from your mistakes. Let me tell you a little true story. “ Once upon a time, one Saturday morning my (then) hosting company accidentally deleted one of my reseller accounts and failed to get the hosting back on-line for 2 and a half days, (the hows and whys of it […]

  5. What’s wrong?

    If you want to find out how good your product/service is — ask what’s wrong with it. You may think you know what your customers want and need, but that may not be how customer feels about it. An important part of client service is not to find out how great things are going, but […]

  6. Are you a “green” employee?

    There is plenty of talk about how people want to work for environmentally sound businesses and how people are being more environmentally caring at home. However, there is evidence that those same people may not be doing the “right thing” at work. Are you that person? I have compiled a short list of questions to […]

  7. How to get contract work in three easy steps (Part 3 of 3)

    The Follow up Phone Call Unlike the previous post on the initial email contact, phone conversations tend to be unpredictable. There is no exact blueprint for this type of call, it could go in any direction. I will however, endeavour to give you some advice on how to conduct the call. The purpose of the […]

  8. How to get contract work in three easy steps (Part 2 of 3)

    Following on from my previous post, I am going to talk about that vital first email contact. I am going look at what should and shouldn’t be in the email and how to structure it to best effect. The Initial Written Contact This first email is the “teaser” email. The “get your foot in the […]

  9. How to get contract work in three easy steps (Part 1 of 3)

    Over the next three posts I am going to outline one method of getting contract work that has been very successful for me. It is both cheap and easy to implement, requiring little more than some time, email and a phone. So, how do you get contract work? Simple — You ask! Of course, there […]

  10. Mash Up Your Music with the Zend Framework

    What’s that? You’re still building your PHP apps from scratch, without using the Zend framework? Let Toby show you how easy it is to build killer PHP 5 web applications with Zend — like your very own music mashup that utilizes the Yahoo! APIs.