Rae Hoffman is the Principal of Sugarrae Internet Consulting, which provides consulting on search engine optimization, link development strategies and on-site training. Rae is a regular speaker at the Publishers Conferences and is a recognized voice in the affiliate marketing and link development arenas.


  1. Delegating Link Development: Outsource or In-house?

    If you’re looking to delegate your site’s link development tasks, you’ll face the question of whether to use in-house staff or outsource the work. In this hands-on primer, Rae explains the key considerations you should address in finding staff and services, and shows how to ensure that outsourced and in-house link developers generate the results you want.