Kristen and his team at Marketing Partners manage the digital businesses and marketing for a select group of innovative and disruptive startups with a focus on long-term domination of their markets, not quick and nasty wins

Kristen's articles

  1. 8 Steps to Successful PPC Campaigns

    This article is an excerpt from The SEO Business Guide, SitePoint’s latest release. The entire chapter from which the article is drawn, plus two extra chapters, is available as a free PDF download. If you like what you read here, be sure to check it out! Succeeding in a single PPC campaign is quite an […]

  2. Say No to (Some) Clients

    Sometimes there’s more to be gained by saying “no” to some client requests. Kristen highlights the value of client education in SEO campaigns.

  3. 3 Ways to Leverage Social Interactions in Your SEO Campaigns

    Many of you have noticed the growing importance of social networks such as Facebook to search engine optimization. Yet they can also be giant black holes, sucking useful customer interactions that could have resulted in a link back to your site into their own ever-growing walled garden. Even so, simply making a Facebook fan page […]

  4. SEO Strategies: Microformats in Web Development

    It’s been nearly a year and a half since Google started returning rich snippets with search results. Surprisingly though, very few sites have implemented the relevant microformats to take advantage of this. Kristen shows us it’s never too late to get in on the action.

  5. Why Most SEO Professionals Suck

    Since the dawn of the profession, most SEO “professionals” have been looked down on by programming peers. They’re seen as people who do “magic,” but are unable to quantify the value they bring to a company. People gain this opinion for various reasons, and sadly, a lot of them are true.

  6. Goodbye SEO Software, Hello SEO Web Applications

    The majority of tools available for managing SEO campaigns come in the form of desktop apps. Kristen explains why these tools would perform better as web apps, and lists a few services that are breaking new ground in this arena.