
Kristen Holden

All too often, internal marketing teams or “the tech guys” at any given company think they know exactly what’s best for a website’s SEO strategy. Read More
It's an exciting time here at Sitepoint. Once again today, we are launching an all new site: BuildMobile. It features killer articles, opinions and news on mobile... Read More
Kristen attends SMX Melbourne and pleasantly discovers that the corporates seem to be finally getting it: search marketing is now mainstream! Read More
This article is an excerpt from The SEO Business Guide, SitePoint’s latest release. The entire chapter from which the article is drawn, plus two extra chapters, is available as a free PDF... Read More

Sometimes there's more to be gained by saying "no" to some client requests. Kristen highlights the value of client education in SEO campaigns.Read More
Many of you have noticed the growing importance of social networks such as Facebook to search engine optimization. Yet they can also be giant black holes, sucking useful customer interactions that... Read More

It's been nearly a year and a half since Google started returning rich snippets with search results. Surprisingly though, very few sites have implemented the relevant microformats to take advantage... Read More

Since the dawn of the profession, most SEO "professionals" have been looked down on by programming peers. They're seen as people who do "magic," but are unable to quantify the value they bring to a... Read More
The majority of tools available for managing SEO campaigns come in the form of desktop apps. Kristen explains why these tools would perform better as web apps, and lists a few services that are... Read More




