Kent Lewis is President of Anvil Media, Inc., a search engine marketing firm. Lewis is an adjunct professor at Portland State University and received Portland Business Journal's Top 40 Under 40 Award in 2004.
If you spend your SEO dollars – and all your time – attracting visitors to your site, it might be time to refocus. As Kent explains, if your site doesn’t generate conversions, your search budget’s wasted. He presents his top five tips for ensuring good – and growing – conversion rates.
Viral marketing may seem like a hit-and-miss proposition, but with Kent’s guidance, and his detailed review of several winning (and losing!) campaigns, you’ll be well-positioned to create your own successful viral strategies.