Ken McGaffin is Chief Marketing Officer with Wordtracker, an online tool that helps webmasters identify keywords and phrases that are relevant to their business and most likely to be used as queries by search engine visitors. He writes regularly about link building and online public relations on McGaffin.com.
Master Your Keywords, Part 2: New Web Sites
Give your fledgling site the kick-start it deserves! Here, Ken shows how careful and creative keyword research will gain your site links and visitors from the outset.
Master Your Keywords, Part 1: Organize Your Keyword Research
In this article, the first in a five-part series on optimizing your site through keyword research, Wordtracker’s Ken McGaffin demonstrates how you can maximize traffic by performing structured keyword research, thus optimizing your site for the specific terms that you target.
Link Popularity – The ‘Other’ Business Benefits
You thought link popularity was all about your Google PageRank? Think again! Ken explains the real benefits to be gained from a well-planned link strategy – and how to create one!