Ken McGaffin is Chief Marketing Officer with Wordtracker, an online tool that helps webmasters identify keywords and phrases that are relevant to their business and most likely to be used as queries by search engine visitors. He writes regularly about link building and online public relations on


  1. Master Your Keywords, Part 1: Organize Your Keyword Research

    In this article, the first in a five-part series on optimizing your site through keyword research, Wordtracker’s Ken McGaffin demonstrates how you can maximize traffic by performing structured keyword research, thus optimizing your site for the specific terms that you target.